(Brian Fung) A major media deal would be a departure for New York-based Verizon, whose acquisition strategy has so far contrasted with that of arch-nemesis AT&T. While the Dallas-based phone carrier snapped up satellite provider DirecTV and agreed to buy Time Warner in transactions valued in the tens of billions of dollars, Verizon has spurned old media and kept its purchases below $5 billion. Verizon’s most prominent entertainment investment so far has been go90, a free, YouTube-like video streaming service targeted at teens and preteens. The service hasn’t been a huge hit, so other media platforms that get more viewers could be attractive for Verizon. In the last two years, McAdam’s company has done deals for advertising technology and web traffic, acquiring AOL Inc. and the internet assets of Yahoo! Inc. Those are a far cry from McAdam’s most famous deal, the $130 billion acquisition of Vodafone Group’s stake in Verizon Wireless in 2014. “Randall buying into content has made people reevaluate their portfolio,” McAdam said of AT&T CEO Randall Stephenson. here are the findings“We’re still very excited about Yahoo, bringing them into the fold with AOL.
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